Interview with the Sensational Linda Howard!

The best way for a bride-to-be to learn about the latest trends in weddings is by talking to a wedding planner. They know the tricks of the trade, have access to the best resources and can give you great insights when planning your wedding.
We recently sat down with the incredible Linda Howard to discuss the latest trends in weddings for Los Angeles Brides and this is what she had to say…

Tell me a little bit about your company and how you started in event planning?

I was an interior designer for 18 years, and always had a passion for design, as well as entertaining. When our daughter became engaged in 1995, I started planning her wedding. In 1996, I joined the National Association of Bridal Consultants and received my credentials, giving me the knowledge and the confidence to become a Professional Wedding Planner. It became another dimension of design and I instantly loved it! Many of my design clients had children getting married,  and, along with our daughter, they became my very first brides!

Wedding style seems to vary in different parts of the country.  How would you describe the “typical” Los Angeles bride?

There is no such thing as a “typical” bride in Los Angeles. Most of my brides are very sophisticated and savvy. They have attended many weddings and they have a good idea of what they want for their “special day.”  They are very excited about the planning process and look to me to make it all happen! I love my brides and love helping to make their wedding day reflect their individual personalities and style.

Wedding planning it is all about the details. The feeling  goes anywhere from romantic and exquisite, to sleek and contemporary,to beach-chic,magical-story-book, to bling but the majority of my brides say that they are looking for a “simple, yet sophisticated, elegant and unforgettable” event. I take their vision and begin to “create”.

What is your favorite setting for a ceremony?

Garden ceremonies are incredible, and fortunately, Los Angeles has many beautiful options available.

What trends are you forecasting for Los Angeles weddings in 2011? -Flowers, décor, fashion, food?

The Los Angeles bride still “wants it all”! They are sensitive to staying within their budget, but they still want all of the details. Contemporary floral designs using orchids in various sizes of large glass vessels seems to be more of a “now” trend than the traditional roses, peonies and hydrangeas set in silver candelabras. Softer colors, such as  mauve, lavender, peach and turquoise have become more desirable over the deeper colors of fuchsia , purples and jewel tones.In terms of candles, candles will never be out of style, but taper candles are out while pillar candles and votives are in.

In 2011, brides will continue to look for personalization by selecting a favorite color and adding lighting to bring in  interesting accents. Brides are looking for unusual centerpieces and different choices of linens, napkins, chargers and chairs that are available to them. Comfort food, presented formally will still be the most  popular choice for  the cocktail hour, i.e., french fries served in cones, mini hot dogs, sliders and mac n’ cheese served in martini glasses.

In terms of couture, brides are selecting gowns that flatter their body as opposed to gowns that have the traditional ‘poof”. Others still opt for the full and dramatic design. Brides are selecting the color for the bridesmaid gowns, but allowing their bridesmaids to select the style that is most flattering to their figure.

Who are some of your all time favorite vendors to work with in Los Angeles?

For floral, Mark’s Garden, Hidden Garden and Square Root are able to cover the different styles and budgets for my brides. I feel confident that they understand my style and my expectations and I am never disappointed!

For photography, Yitzhak Dalal, Brian Kramer,  Curtis Dahl and Laura Grier are my favorites. While for videography I call on Vid-i-Cam, Ari  Perlstein, Michael McDonald and Elysium.

In terms of venues, The Beverly Hills Hotel, The Four Seasons Hotel on Doheny, Casa del Mar and the Bel-Air Hotel are among my very favorites.  And of course, the gown, when looking for a dream gown, I send my brides to  Monique Lhuillier, Vera Wang and Saks Fifth Avenue in Beverly Hills.

Stay tuned for Part 2 of our interview with Linda Howard. For more information on Linda Howard, visit