The first ever International Wedding Summit took place on November 1, 2011, and the event was a huge success. We had such a great turnout, and we’ve received some great feedback from our attendees and speakers. We wanted to continue sharing with our readers some important points made by our speakers at the event.
Rory Tahari told about her days as Vice-Chairman of Elie Tahari, stressing the importance of adapting quickly to change, relaying “When Change is Inevitable, the Sooner the Better.” Rory additionally stressed the importance of treating every person in a respectful manner, regardless of position, as you never know where you will meet again.
WeddingWire’s CMO, Sonny Ganguly discussed the importance of online marketing, as today’s bride lives online. To stay ahead of technology, marketers must look to what teenagers are doing now, adapting their strategies to stay ahead of competition.
Mara Urshel, co-founder of Kleinfeld, stressed the importance of customer service when dealing with brides. The engagement process is a stressful time period and vendors should continuously follow up with clients continuously to make sure the bride is comfortable and has all her questions answered.
We want to give a huge thanks to all speakers and attendees who were able to make it out for The International Wedding Summit and for making the day a wonderful learning experience for all!